What began as a directory, as a way to make sure New Zealand business stayed in the country, became something much more. Now with over 150 staff members, Gopher the NZ business directory company, is growing rapidly and not slowing down at all.
Taking the Initiative
It wasn’t that long ago that it looked like the directory business was pretty much done for. It had boomed before, providing a steady stream of revenue for some very large companies. But then Verizon loaded its directory business with massive debt and bailed out on it.
That might have been it for directories in a number of regions if the Gopher NZ company hadn’t come along and tried its hand at the business. In just a few short years, the company brought a massive directory to New Zealand, filling it up with tons of local small and mid-sized businesses, each craving for a piece of the online pie. Before Gopher had come along, these businesses didn’t have much luck making headway in the online marketplace against the bigger, ad-focused businesses.
But the Gopher NZ company backed these companies with some powerful search engine know-how, a little ingenuity, and a lot of aggressive marketing tactics that put local businesses at the forefront of New Zealand online searches. It’s made quite a difference in the way companies do business now. Instead of paying for massive marketing campaigns or just struggling to make ends meet, they can let the directory do the work for them. Many of the businesses that have found success through the directory are even using a free plan, making their online presence effective, yet free of charge.
Gopher Forges On
Gopher has not been a company that is content to just watch the world turn without it. The Gopher NZ company has always stayed on the cutting edge of technology and pushed the boundaries of what people expect from a directory and technology company. The most remarkable change in the company has been their growth. Over a few years, they have grown by 700%.
The company has also expanded its reach to new countries. The first of these was Indonesia, a move much maligned by a number of people. But these same people had to eat their words months later when Gopher found great success there. Even though Indonesia didn’t have the online infrastructure or credit card saturation of some other more appealing countries, the number of small and medium-sized businesses there more than made up for it.
These were companies that did not have a solid online plan or a way to be represented properly on the Internet. The Gopher NZ business directory gave them a way to do that. It’s very similar to what had happened in New Zealand years earlier when Gopher had started out. They naysayers spoke as though an online directory business was thing of the past. But Gopher coupled its directory with a bevy of online services such as SEO assistance and web design that helped companies get noticed.